BRITYLYN MINDSET
& WELLNESS
Britylyn Mindset & Wellness Coaching is an online business coaching women through past trauma and moving them into the healing process with productive coping mechanisms.
With core values rooted in acceptance, trust, and support, their brand vibe is: Free-Spirited, Creative, Intuitive, and Authentic.
THE BUSINESS
Brittany and I have worked together before, having completed her cosmetics branding & website design. Moving into her second entrepreneurial business, Brittany came to me with ideas for her wellness coaching business and wanted a brand that represents her and her clients.
BRAND IDENTITY DESIGN, BUSINESS CARD DESIGN, SOCIAL MEDIA PLANNING
THE PROJECT
In the beginning my client was unsure of the exact feel and look of the brand, so I presented two mood boards to narrow things down. One was more classic earthy and neutral, and the second one was based around seashell tones with more pops of colour.
In the end, my client chose the seashell board with calming, earthy vibes that transcend throughout the branding.
THE MOOD
I had a strong idea from our early meetings and business development chats that I would take the colour palette and typography inspiration from the mood board and expand on it as we moved into the logo designs.
From there I completed one branding concept with logo variations, messaging, social media, and digital mockups for my client to review. I always include explanations for my decisions and make sure that the branding stands out among the crowded health & wellness landscape.
INITIAL CONCEPTS & RESEARCH
After presenting the branding concepts to my client, the overall identity was bang-on. That was due in part to me getting to know my client, following up with questions, and conducting strategic competitor research.
Once the design concepts were approved, I completed branding identity guidelines so that my client can easily access her brand assets and know exactly where and how to use them to remain consistent throughout her business.
REVISIONS & RESULTS
Britt, Founder of Britylyn Mindset & Wellness
"After the incredible job Jess did designing my permanent makeup branding, I had no doubt I would end up with equally fantastic branding for my personal business and was not disappointed.
Jess is creative, organised, has a beautifully intuitive sense of style, and she really listens to the brief. I sent over the mood board, and she nailed it; it was exactly what I was looking for.
I could not recommend using Hanbury Design enough, the result has consistently been the branding I had hoped for and so much more."
