VAMP COSMETIC
Vamp Cosmetic is a cosmetic and paramedical tattoo service, based in northern England. The Owner, Brittany Smith, is highly skilled and has been certified more than a dozen times over.
Brittany's passion for bringing out your natural beauty through permanent makeup is inspiring. Recently, Vamp Cosmetic started offering reconstructive cosmetic tattoo services for women who have had mastectomies and scarring.
THE BUSINESS
In order to match the growth of Vamp Cosmetic and future business goals, owner Brittany Smith came to me looking to revamp her branding and website. The previous site was put together when she started her business years ago, and was no longer serving her needs.
We decided to update Vamp's branding and website to reflect where she is now and where she sees her business going, while profiling a gorgeous portfolio. The updated branding now presents a professional and highly-skilled service provider, increasing Vamp Cosmetic's visibility in a crowded market.
CUSTOM BRANDING & WEBSITE DESIGN
THE PROJECT
The overall mood for this brand update was to feel elevated, impactful, and professional while still giving off the strong feminine energy of Vamp.
The previous brand palette we worked on in 2022 leaned heavily feminine. As the business has grown and added fine line tattooing services, Brittany wanted dual branding assets to target both the cosmetics side and tattoo side of her business seamlessly.
Keywords: EDGY - MYSTERIOUS - AUTHENTIC - NATURAL
THE MOOD
The design process started with sourcing out existing websites that aligned with Brittany's vision for her business (in her industry as well as outside industries like coaches and photographers). It is important to look into other industries for inspiration and to find places that are lacking in your industry so that you can stand out.
For the design phase started with sourcing the perfect logo font, landing on a gorgeous vintage looking serif to highlight "VAMP COSMETIC". Along with the fonts, a moody and rich plum and off-white palette were selected, accented by a deep ocean blue/green.
For the logo development I selected elements that with clean lines to offset the exaggerated fonts in an easily legible manner on both printed materials and digital. A long hexagonal button shaped like a crystal adds a pop of interest to the branding and website that stands out from the competition!
The website priorities were to create a site that is easy to navigate on both desktop and mobile, and show Brittany's vast portfolio of client success stories. The home page is the grounding space for the site and we built off of her existing Showit site to bring her new branding to life.
The result: Vamp Cosmetic has a landing site that contains all of their resources in one place, making it easy for clients who are new to paramedical tattooing to get he answers they are looking for and feel confident in moving ahead to work with her. Since working together, Brittany's website has allowed her to become booked out months in advance and be searchable in her area as THE tattoo business to work with.
DESIGN & RESULTS
"Jess's attention to detail, intuitive design style, and customer service has been outstanding, from start to finish she made the whole process a pleasure. I love the innovative design and refreshingly different look, whilst embracing the interactive elements and gallery, alongside creating a site that is professional and attractive.
To say I'm impressed is an understatement - It's absolutely stunning. I have, and will continue, to recommend Hanbury Design Co. to those looking for a quality product."
TESTIMONIAL
"Jess was very approachable, professional, informative, efficient, & a pleasure to work with!!"
